The critics initially derided the concept mainly on the basis of the price target, more so as oil and steel prices rocketed. Apr 06, 2011 marketing research project on tata nano slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Cases in finance created 4 years ago updated 4 years ago by ayesha shaikh 0 comments, 682 views henry ford incorporated ford motor company in 1903 at dearborn, michigan, usa and is known to. The launch of the peoples car by tata motors is a defining moment in the history of indiasautomotive industry. After a controversial stay in west bengal, tatas on tuesday shifted their rs onelakh car nano project to sanand near ahmedabad at an investment of rs 2,000 crore, declaring that efforts will be made to roll out the worlds cheapest car from a makeshift plant to meet the deadline. Tata nano, worlds cheapest or most affordable car would have turned a decade old by midjuly this year. The aim of this research customer satisfaction of tata nano is to know satisfaction level of tata nano user. Project report on tata nano vehicles automotive equipment. In this article, i will discuss the 5 big reasons for tata nano failure and tata nano failure case study.
According to a research report by the credit ra ting and inform ation servic es of india ltd. Tata motors acquired the south korean truck manufacturer daewoo commercial vehicles company in 2004 and purchased jaguar. Tata, chairman of the tata group and tata motors, nano, the peoples car signifies a first for the global automobile industry. Project report on tata nano free download as word doc. The case focuses on the translation of ratan tata s chairman of tata motors vision of a safe affordable car for the masses by ravi kant, managing director of tata motors into the nano project. It is indias largest automobile company, with standalone. When tata motors launched the nano seven years ago, expectations of the car becoming a roaring success were sky high. Need for the study when tata motors launched the nano car in 2008 it was one of the most ambitious car projects for the car maker and most awaited car that india had ever seen. In 2009, we launched the world truck, a new generation of trucks that. Nano, indias first peoples car, may soon earn a place in history alongside. Tata motors download and upload project reports related.
Buying a car is still a dream for many people in india. Tata nano popularly known as peoples car was launched at such time when. Marketing research project on tata nano slideshare. It is like the graduation day for the nano project, the genx. But nano could not live up to the expectations of the market and the sales graph for nano was not so promising.
In october 2008, tata motors canceled their car manufacturing plant in west bengal state, in the face of widespread farmer protests over land acquisition issues. As part of the tata group, tata motors has been a strong part of the indian history. To analyze the satisfaction level of customers towards the car. Tata nano, pet project of the chairman of the tata group mr.
Management information system tata motor 3694 words. According to a research report by the credit rating and information services of india. Tata motors limited is an indian multinational automotive manufacturing company and a subsidiary of the tata group. Car satisfies the need of owners for transportation they also obtain psychological satisfaction from the possession of products like a car keeping in mind tata motors unveiled its peoples car, the tata nano, which india and the world have been looking forward to. Case study cases in finance created 4 years ago updated 4 years ago by ayesha shaikh 0 comments, 682 views henry ford incorporated ford motor company in 1903 at dearborn, michigan, usa and is known to. Rattan tata, head tata group and work on this project was started in 2003. Case study on tata nano amrita vishwa vidyapeetham. Nov 15, 2016 tata motors faces a tough situation with its illfated small car nano. Swot analysis of tata nano and why it failed to deliver.
The now abandoned tata motors project in west bengal has a number of. It was tata group supremo ratan tatas dream project to bring. Tata nano singur controversy refers to the controversy generated by land acquisition. Nano plant tata group chairman ratan tata and west bengal cm buddhadeb bhattacharjee jointly announce the plan for the nano plant. Tata motor was so confident about nano, they thought this is going to be a massive success.
Tatas to set up nano car project in sanand, gujarat the. When it was introduced in april 2009, 1 lakh units could fulfill only 50% of the market demand. The tata nano project is estimated to provide 10,000 additional jobs in the state. Project report on performance appraisal of tata motors. The tata nano is one such car that has been in the news for quite a few years, for reasons good and evil.
This project report attempts to bring under one cover the entire hard work and dedication put in by me in the completion of this project work. Ratan tata was a car which was expected to change the face of automobile sector in india. The idea was to develop an innovative, attractive and costeffective means of transportation for the underprivileged while. Jan 26, 2019 tata motor was so confident about nano, they thought this is going to be a massive success. This is tata motors limiteds sixth1 sustainability report covering data from 01 april 2009 to 31. The project lost money, as confirmed by former tata sons chairman cyrus mistry and by. The nano car is one example, as is the eka supercomputer developed by. Tata motors company analysis for mba students projects.
The project to create a 1 lakh rupees 3000sgd car began in 2003. May 02, 2011 a project report on tata nano pre launch survey slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management. This article explained the information on the situation analysis of tata nano car that reveals the current situation of. Tata motors faces a tough situation with its illfated. Ratan tata was a car which was expected to change the face o f automobile sector in india. The low price makes the car affordable for families with incomes of rs 1 lakh per annum, the agency said.
Ratan tata is a defining momentin the history of indias automobile industry and this event was attended by about 400 mediapersonnel and was on air by various television channels. Tata motors was established in 1945 as tata engineering and locomotive co. Tata nano the tata nano is a small car manufactured by tata motors made and sold in india. In november, while overall auto sales in indias booming economy rose more than 22%, tata sold only.
One lakh only as a substitute for users of two wheeled vehicles. Search and upload all types of project on tata nano car marketing projects for mbas on. Keywords tata nano, consumer psychology, firsttime car buyers srusti. It was tata group supremo ratan tatas dream project to bring an affordable transportation solution within reach of the masses. States for the location of tata motors nano automobile complex, fell. Nor, it seems, is the car popular with its original target market. Tata nano has taken the world by surprise whereby many economy car manufacturers of the. But it fails and become one of the most disaster product in the history of marketing. Tata has discontinued the nano and the car is out of production. The tata nano the new peoples car business the economist. In january 2008, tata motors introduced tata nano, dubbed as the peoples car and also known as the worlds cheapest car.
Six hundred and ninetytwo acres had been acquired by paying rs. The predictions were also made about how tata nano can destroy the second hand car market of the country. If you continue browsing the site, you agree to the use of cookies on this website. With the launch of this car only indian market was hoping big. A study on customer satisfaction towards tata nano car. Most trusted hatchback car, according to the brand trust report 2014 edition. Her work is found to be satisfactory and complete in all respect.
A project report on tata nano pre launch survey slideshare. Case study on tata nano project management paradise. To identify the factors which influence to purchase the car. The case raises questions around breaking the pricequality barrier and changing. With the launch of tata nano, it became the worlds cheapest car. The tata nano is a compact city car that was manufactured and marketed by indian automaker. Marketing research project on nike shoes rohit kumar. Tata motors acquired the south korean truck manufacturer. According to tata, nano has a roomy passenger com partment with generous leg. The cheapest road car in the world today is made in india. The story of tata nano a different perspective techhoot. Tata nano the peoples car case harvard business school. C e r t i f i c a t e this is to certify that the project title effect of declining market on tata motors is a bonafide work carried out by divya kirola student of specialization of master business administration, noida for fulfillment of a project report. Tata nano failure case study 5 big reason for failure.
Swot articles nano which is a brain child of ratan tata raised hope for a lot of middle class families by giving them the status of owning a car. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. About tata nano tata motors has recently launched the tata nano worlds cheapest car, priced at rs. Then it turned out that the car doesnt really sell for 1 lakh.
Nano customers are not upgrading from motorscooters, dhillon reports. The main aim of this report is to evaluate the effectiveness of performance management system in tata indicom company. Jan 11, 2011 its been a rough season for tata motors muchpublicized peoples car, the nano. The tata nano is the cheapest new car in the world. It is also the worlds 4th largest truck and 2nd largest bus manufacturer by volume. To substantiate the above statement, in survey 70% people have respondent that buying tata nano is as difficult as. In january 2008, tata motors unveiled its peoples car, the tata nano, which india and the world have been looking forward to. Designed to lure indias burgeoning middle classes away from twowheelers, it received much publicity. Nano, which was unveiled in january 2008 at the auto expo with much expectations of being the peoples car, could not live up to the billing.
Report on tata nano vehicles automotive equipment scribd. Greenfield project in kalinganagar, with stagewise. According to the report of 2010, nano is the cheapest car in the world manufactured by tata motors india, which is one of the biggest automobile companies in india. In the highly competitive small car market of india, tata nano promised to set the bar so high that it would become extremely difficult for the competitors to match. The detailed information on facts and figures of tata nano is explained in detail and according to tata report nano is the peoples car. The tata nano has been subsequently launched, as planned, in india in. The tata nano lessons and issues in project management.
Case study on nano project it also gives answer to why ratan tata has selected only singur for manufacturing. The tata nano has been subsequently launched, as planned, in india in march 2009. But it fails and become one of the most disaster product in the history of marketing in this article, i will discuss the 5 big reasons for tata nano failure and tata nano failure case study. A project report on market potential for tata nano cars by. Tata motors is a leader in manufacturing of commercial, passenger, military and electric vehicles. Tatas dream project, the rs onelakh car has generated immenseinterest in the indian auto market, where tatas current lowestpriced car is indica with a tag of rs3. Tata motors has been wooing customers in latin america since 2009. But ratan tata still kept his promise and delivered the nano almost at his target price, forcing global car makers to take note. The case explains the design and development process of tata nano. Discuss case study on tata nano project within the miscellaneous projects forums, part of the publish upload project or download reference project category.
Summer training project report tata motors limited lucknow plant. Ratan tata, the chairman of tata group and tata motors, promised india to build the worlds cheapest car and now it done. The car was launched in the market in march 2009 with an initial price of close to rs 1 lakh for the basic model despite cost escalations, with ratan tata insisting that a promise is a promise. Swot analysis of tata nano and why it failed to deliver february 7, 2020 by hitesh bhasin tagged with.
The announcement of tata nano aimed to reduce this gap, with a target sales price of 2,200 usd, thereby making the shift easier for the bottom of pyramid. With 31 patents in design and 37 in technology, and the lowest emission levels among petrol cars in india, the tata nano was heralded as the start of an era. Tata nanos launch could expand the indian car market by 65%, according to rating agency crisiltnn, 2008. A study on customer satisfaction towards tata nano car with. According to a project report, even though tata nano is the least price 4 seater car in india, it falls in the category of complex buying behaviour. Case study on tata nano tata motors has unveiled the worlds cheapest motor nano car the case discusses the making of tata nano, the worlds cheapest car, manufactured by india based tata motors. According to tata, nano has a roomy passenger compartment with generous leg space and head room, and it can comfortably seat four persons. The report will also examine the different types of theoretical approaches which is suitable for the company. Ratan tata s dream car for the masses nano was unveiled in front of a packed audience at pragati maidan, new delhi.
Mercedes benz and introduce their cars in asian markets. Nano project is likely to change from being a mass market car into a niche car catering to specific needs of the buyers of the future. Tata motors download and upload project reports related to tata motors. This is a research report on project on tata nano car marketing by aditi shah in others category. The main objective of this project will go through the history and structure of the tata indicom company. Its products include passenger cars, trucks, vans, coaches, buses. John neff, tata nano tanking used car market in india, february 8, 2008. Tata motors download and upload project reports related to. Project on tata nano carmarketing by aditi shah in others.